A COACH, FOR COACHES

  • REDISCOVER YOUR LOVE FOR TRAINING

    The reason a coach gets into the industry is because they love training. Yet, we see so many coaches feeling burnt out and resentful of the gym floor.

    We’ve been there ourselves. That’s why we’ve made our my mission to help coaches find their love for training again, becoming the best version of themselves, in and out of their business.

  • ACHIEVE WORLD-CLASS TRANSFORMATIONS

    Our portfolio speaks for itself, but something we have even more pride in, is the ability to teach you how and why, so that you can repeat the process with your clients too.

    We’ve walked the walk multiple times, and wouldn’t ask our clients to do anything we aren’t actively doing ourselves.

  • FIND A COMMUNITY TO GROW & DEVELOP

    We’ve spent years building a reputation through results. But the thing that really retains our clients for longer, is our ability to build relationships with them.

    It’s our aim to make every single client feel like a valued member of my team, so that we can cultivate an awesome community of coaches…and that’s exactly what we’ve done!

FIND OUT MORE

OUR CREDENTIALS…

  • M10

  • INTEGRA

  • MNU

  • CHRIS KNOTT

  • Jason Jackson

  • MUSCLE NERDS

  • BUILT TO COACH

COACH JACK

I’m a full-time online coach and educator in the fitness industry. I’ve been training for 15 years and I’ve been coaching for over 10 years, (7 of those as a PT on the gym floor).

I’m co-founder of The Coaching Initiative™, an education programme designed to empower personal trainers and align the industry back to the core values of knowledge, integrity and contribution.

Physically, I’ve walked the walk…more than once. I’ve completed 3 fitness photoshoots, each different from the last, which provided me with a breadth of experience to supplement my education.

A lot of my passion comes in learning, teaching and problem solving. I help coaches overcome the problems that I once faced, and get them in incredible shape at the same time.

COACH TIM

I’m a full-time coach, business owner, husband, and dad of two. With 17 years of experience and over 12,000 hours of in-person coaching, I specialise in delivering life-changing results through structured, science-backed training, paired with exceptional service and care.

I’ve worked across multiple areas of the industry — from busy gym floors to semi-professional and professional sport — eventually progressing to Head of Training for a multi-site gym group. There, I led a team of 30 coaches, developed education systems, and elevated service standards across every site.

Now, I combine that experience with my passion for educating and mentoring. I help other coaches grow — improving their own physiques, refining their systems, and delivering better results through smarter, more effective coaching.

I’m a problem solver, educator, and mentor who cares deeply about this industry and the people in it. Coaching changed my life. Now I use it to change others.